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Native Advertising Strategies For Mobile Devices
Guest post written by Tom Foran Tom Foran is general manager, North America, for Outbrain. Tom Foran If you work in the media or marketing media industry, chances are that…
The Content Revolution: Emerging Forms Of Online Video
Guest post written by Frank Besteiro Frank Besteiro is head of business of development for the AOL On Network. Until somewhat recently, most consumers associated online video with clips of dogs on…
Mobile Marketing: Reaching The Untethered Consumer
Guest post written by Jake Sorofman Jake Sorofman is a research director at Gartner. Jake Sorofman Let’s face it: the mobile device is our new functional appendage, like the prehensile…
Bad Apple? Who’s To Blame For Kids’ In-Game Shopping Sprees?
Guest post written by Lynette Owens Lynette Owens is Global Director, Internet Safety for Kids & Families, at Trend Micro, a security software firm. Lynette Owens This is a story…
The DNA Of Digital Leaders
Guest post written by Didier Bonnet Didier Bonnet is Senior VP and Global Practice Leader at Capgemini Consulting. Didier Bonnet Over the past few years, Nike has reaped significant business benefits…
Have It Your Way: Lessons From The Burger King Twitter Hack
Guest post by Steve Garrity Steve Garrity is co-founder and CTO of Hearsay Social, a provider of sales and marketing software. Steve Garrity The embarrassment Burger King suffered recently when…
Sohu Denies Plans To Go Private; Stock Retreats
Sohu.com this morning denied that it has any plans to go private. The China-based Internet content company said it was responding to a report in the South China Morning Post which asserted…
Google: Jefferies Ups Target To $1,000; Boosts Estimates
Jefferies analysts Brian Pitz and Brian Fitzgerald this morning became the latest analysts to set a $1,000 price target on Google. The firm’s previous target was $875. Jefferies also lifted estimates on…
Facebook Sets March 7 Event To Show Revised News Feed
Facebook has invited the media to a March 7 event to unveil a revised version of the news feed. The event will be held at the social network’s headquarters in Menlo Park.…
Youku Q4 Tops Ests, But Shrs Fall As Outlook Disappoints
Shares of the China-based Web video company Youku are trading lower Friday morning following the company’s Q4 earnings report yesterday afternoon. While results were ahead of estimates, the stock is trading lower…
Facebook Confirms It Is Buying Microsoft’s Atlas Unit
As expected, Facebook this afternoon confirmed in a blog post that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. “Atlas is a leader in campaign management and measurement for…
AOL Shares Sag On Management Shake-Up
AOL shares are trading lower Thursday after the online content and services company announced two key management changes. COO Artie Minson is stepping down. The WSJ reports that he had differences with…
Pandora Sets 40 Hour Monthly Cap On Free Mobile Listening
Pandora announced in a blog post today that it is installing a 40 hour monthly limit on free listening to its Internet radio service over mobile devices. The company said it decided…
Facebook Reportedly To Buy Microsoft’s Atlas Solutions Unit
Facebook tomorrow will announce a long-rumored acquisition of Microsoft‘s Atlas Solutions advertising technology business, according to Advertising Age. The publication earlier this month had reported that the deal was “imminent.…
LinkedIn: Evercore Pounds The Table, Ups Target To $200
Evercore Partners analyst Ken Sena this morning reiterated his Buy rating on LinkedIn shares, upping his target price for the company to $200, from $160. The stock on Tuesday closed just a…
Dreamworks Posts Large Q4 Loss On Writeoffs; Shrs Down
Dreamworks Animation shares are trading lower after-hours Tuesday on a larger-than-expected Q4 loss. Revenues in the quarter were $264.7 million, up 20.9% from a year ago, and well ahead of the Street…
Priceline Q4 Profits Top Street Views; Revs In Line; Shrs Rally
Priceline this afternoon reported better-than-expected profits for the fourth quarter. The online travel service reported Q4 revenue of $1.19 billion, right in line with Street estimates. Non-GAAP profits were $6.77 a share,…
Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge
Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management software provider. Ryan Holmes In July 2011, social media users began noticing unexpected guests…
Mercado Libre Q4 Profits Beat Street Estimates; Shrs Gain
The Latin American e-commerce company MercadoLibre this afternoon posted better-than-expected Q4 profits. For the quarter, Mercado Libre reported revenue of $103.8 million, up 30.9% in local currencies, and up 20% in U.S. dollars,…
Online Gambling Fever Lingers; ZNGA, GLUU, CZR, MPEL Rise
Investors continue to bid up shares of Zynga, Glu Mobile and other stocks expected to benefit from the recent approval of online gambling legislation in Nevada, with New Jersey expected to be…
Los Angeles, Driven By Content, Is The Next Big Startup Market
Guest post written by Mike LaSalle Mike LaSalle is a partner with Shamrock Capital Advisors, a Los Angeles-based private equity firm that invests in media, entertainment and communications companies. Mike…
The Time Is Now To Fix Rules On High-Skilled Immigration
Guest post written by Steve Case Steve Case, the co-founder of AOL, is chairman and CEO of Revolution. Steve Case After three decades in the Washington, D.C. region observing our…
Update: Make That Two Analysts With $1,000 Targets On Google
It’s the latest Internet meme: raise your price target on Google to $1,000. OK, so maybe we’re not talking Harlem Shakes videos here, but there does appear to be a trend forming.…
United Online Slumps As Q4 EPS Misses Estimates
United Online shares are trading sharply lower Thursday morning on disappointing financial results for the fourth quarter. For the period, the Internet services company posted revenue of $219 million, up slightly from…
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